Information Technology Outsourcing Strategy and Customer Satisfaction of Money Deposit Banks in Anam

The bank's information technology sector is inadequate, as seen by the delayed rate of service delivery, which has resulted in low customer satisfaction. In light of the foregoing, this study examined the impact of information technology outsourcing on customer satisfaction in Anambra State's Money Deposit Banks. The study employed a survey research approach and the Simple Random Sampling Technique to choose three important banks operating in Anambra State's major cities (Nnewi, Awka and Onitsha). A systematic questionnaire was used to collect data from 162 respondents. Statistical Packages for Social Science were used to test the hypothesis using Simple Regression Analysis (SPSS). Customer satisfaction is positively affected by information technology outsourcing strategy, according to the findings. The study suggests that information technology outsourcing approach benefits bank operations since it ensures quality services and covers the organization's weak points. The study concluded that rather than managing other weak components of the organisation, it is necessary to outsource them to professionals, as this will help with task completion and quality service delivery.

Please see the link :- https://globalpresshub.com/index.php/AJEFM/article/view/1564