Impact of Company’s Perceived Reputation and Size on the Trust in the Online Shopping and E-Commerce

Nowadays, online marketing is an important part of E-commerce, and it encompasses a range of methods for presenting a business. However, several factors, such as the size and credibility of the company, can influence customer trust. As a result, this paper contributes to the current literature by analysing the effect of a company's size and age on consumers' confidence in the online shopping system in Canada, as well as its impact on e-commerce performance. SPSS would be used to analyse a sample of Canadian businesses.This study has three goals: to evaluate what effect the company's perceived reputation has on consumer trust in using online shopping systems in Canada, to demonstrate the impact of the company's perceived size on customer trust in using online shopping systems in Canada, and to determine how customer trust in using online shopping affects E-commerce performance.Since the current literature did not pay much attention to company e-commerce performance or the role of the company's size and credibility in customers' confidence decisions, this study would analyse the relationships between the variables in the sense of Canadian companies. The aim of this study is to assess public awareness and provide guidelines for consumers and e-marketers to help them develop their services and reduce the barriers to online shopping in Canada. This study may also act as a reference and resource for other countries with similar circumstances.

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