Factors Affecting the Trust in the Online Shopping and E-commerce Success of Companies | Asian Resea

E-commerce and associated innovations are the most recent developments in the method, and they have a major influence on the execution of online business as well as economic development. As a result, this paper adds to the current literature by analysing the factors that affect customers' confidence in the online shopping system in Canada, as well as their effect on company e-commerce performance. A series of hypotheses is proposed to explore these relations, taking into account the role of factors affecting consumer trust in deciding e-commerce performance in Canadian businesses. SPSS would be used to evaluate a sample of Canadian businesses.This study has three goals: to determine what factors impact a customer's trust in using online shopping systems in Canada, to determine how a customer's trust in using online shopping affects a company's E-commerce performance, and to determine successful ways to improve the seller's trustworthiness in the eyes of the customer. Since the current literature did not pay much attention to company e-commerce performance or the role of confidence building, this study will analyse the relationships between the variables in the context of Canadian businesses.The aim of this study is to evaluate public awareness and provide guidance for consumers and e-marketers to help them improve their services and reduce the barriers to online shopping in Canada. This study may also act as a reference and resource for other countries with similar circumstances. This research is to support and perform a solid guide for consumers to gain a better understanding of the risks and benefits of using this technology, and for e-marketers to help create trust among their customers. E-commerce is an essential technology that has been implemented in Canada, and like every other method, it has weaknesses and shortages.

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